Ely Duran

High Fidelity App Prototype

Project Takeaways

Early testing sessions allowed for rapid improvements to the next iteration of the app. For example, every user noted the absence of a ‘back’ button. Another frequent concern was the lack of ‘real’ search functionality. I also found that it was valuable to test with users removed from the target audience/industry; their approach to the tasks offered insight into how differently one person navigates from the next.

For the high-fidelity iteration, all actionable feedback was incorporated, including:

  • Separate app ‘areas’ for professionals and homeowners
  • Simplified naming conventions
  • Increased number of screens to allow more exploration

A brief test session of the high-fidelity prototype clarified an important point on the value users place on visual presentation. Because the app displays colors and responds to touch, expectations were raised to include full functionality. Users took to exploring the interface to see how far they could push the app. This desire to explore was encouraging; it indicates that the design and elements speak a cohesive enough language to convince the viewer that it is a ‘real’ app.

Tools & Resources:

  • MarvelApp.com
  • Adobe Illustrator
  • Adobe Photoshop
  • BloomfieldTwpNJ.com
  • Unsplash.com