Airbnb has redefined the travel industry by harnessing the oldest and most powerful form of marketing; word of mouth. By focusing on community building, they have enabled themselves to grow and learn rapidly.
The key to their design strategy is a ‘humanistic’ approach, both internal and external. Internally, the company relies on a collaborative workflow, building teams with diverse talents to create a greater whole. Externally, they are unafraid to iterate quickly, share with users and employ the feedback quickly to continue developing.
This mentality manifests itself throughout their social media presence, which all ties back to the idea that anyone can belong anywhere.